Crafts
Crafts
Twelve capabilities BDD brings together to solve complex business problems.
Client Perspective
“It has been such a great honor and experience to work with Bill Bowman on the whole re-think of our brand identity. I have learned a great deal going through this process and highly recommend Bill’s work without question.”
Gina VanderLoop
Founder & CEO, ROI Solutions
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Compositions
Compositions
Connected solutions assembled from Crafts around the change you need.
Client Perspective
“Bill brings a rare combination of artistry, technical expertise, strategy, and a deep understanding of our organizational values. His work does more than look beautiful. It speaks to who we are.”
Derek Drockelman
VP of Sales & Marketing, ROI Solutions
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Creations
Creations
Case studies proving how strategy becomes meaningful, measurable business change.
Client Perspective
“I have worked with Bill Bowman for 18 years. Bill helped us create a very high standard of visual brand identity. I would recommend Bill and Bowman Design unequivocally.”
Steve Schwartz
President, Chockstone Pictures
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Chronicles
Canon
Connections

Ideas, Methods, and Observations.

Chronicles

Notes on strategy, design, systems, and the work of turning understanding into something people can use.

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Systems
If Every Update Requires a Specialist, You Don’t Own Your Marketing.
A CMS login is not ownership. Your team owns its marketing when it can publish and adapt while the system...
Systems
AI Can Build the Website. It Still Needs an Operating System.
AI can build a website remarkably fast. Strategy, context, information architecture, and business rules determine whether it builds the right...